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Identify the importance of social media marketing and its impact on businesses.
- Analyze the reasons for companies to utilize social media marketing as an important method of attracting more customers
- Evaluate the impact of social media marketing on the growth, profitability and brand image of a company
- Evaluate the social media extent and how it helps in consumer decision making process
- Evaluate and suggest strategies for businesses to meet the expectations of customers by use social media marketing
The research questions are as follows-
- How can businesses benefit from use of social media marketing?
- What are the different ways in which social media marketing influences consumer buying process?
- What are the different ways social media platforms used by companies to reach its target market?
- What impact does an enhanced strategy of social media has on a company’s brand impact and profitability?
Word count (15000)