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International Management BMGT324
1. You will assess two different company (within the same industry) attempts at implementing an international strategy, based on two different publications (those can be annual reports or press releases). You are required to attach these publications to your report.
One of these two companies needs to be New Zealand company and the second needs to be a company outside New Zealand but be active in the same industry. For example a New Zealand dairy company (eg Fonterra) and a French dairy company (eg Danone).
2. You are required to investigate, explain, evaluate and reflect on the strategic management of the two companies in relation to the knowledge outlined in the lectures and case studies and supported with appropriate references.