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Employability & Professional Development: Read the following scenario and base your answers on the individual tasks by completing all parts of.
a. About the company: HarperCollins is one of the United Kingdom’s leading, distinct and pioneering publishers for multiple medium publishing. They have a history of 200 years and publish the work of leading writers, like JRR Tolkien, Agatha Christie, CS Lewis,etc., many of who are winners of the Nobel prize and some are bestsellers at international level. They issue a broad array of published work that not only includes modern fictional stories, but also crime novels, thriller stories, fantasy compositions for children, as well as classics. Plus they circulate a vast collection of biographies, autobiographies, non-fiction work, such as the dictionaries, school books, history books, science work, etc. The mission at HarperCollins is lies in the efficient use of publishing work and in magnifying it globally all the way through innovative activities and best marketing strategies in the world market. About the culture at HarperCollins, it has values, which update daily actions and the performance.
Everse, G., 2012. Four steps to build a strategic communication capability: Harvard Business Review. Available from: https://hbr.org/2012/03/four-steps-to-building-a-strat?referral=03758&cm_vc=rr_item_page.top_right [Accessed 20 September 2017]
Harper Collins. https://www.harpercollins.co.uk/ [Accessed 19 September 2017]
Kaul, A., 2014. Effective Business communication. PHI Learning Pvt. Ltd.
National Archives. Effective Communications: Raising the profile of your archive service Guidance on developing communications to promote your service. UK: UK Government. Available from http://www.nationalarchives.gov.uk/documents/archives/effective-communications.pdf [Accessed 20 September 2017]
Project Management Institute. 2015. Business Analysis for Practitioners: A Practice Guide.