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BMO6511 Strategic Management and Business Policy


  • There are  four (4) questions to be answered about the company.
  • Attempt to utilise management theories beyond the PESTEL. SWOT and Five Forces analyses from the Worksheet assignment 1.  ie   Balanced Scorecard, CSR, Value Chain, Supply(value) Chain, BCG Matrix,  etc.
  • The report must be presented in a business report format with an Executive Summary, Table of Contents, Introduction, the four questions, Conclusion and Reference list.
  • All sources must be correctly cited and referenced using the Harvard format.

The Companies

  1. Gloria Jean’s  – Australia
  2. Genesis (cars) - Global
  3. Malaysian Airlines - Global
  4. Austal Ships
  5. Myer – Australia
  6. Aldi – Australia
  7. BHP – Australia
  8. Bunning’s Home Improvement – Britain:
  9. Metcash - Australia
  10. Audi (cars)  – Global
  11. Jollibee Foods Corporation
  12. Lenovo Group Limited
  13. Tata Group
  14. Adani Australia
  15. Adani Group (India)
  16. Alibaba Group Holding Limited
  17. Air China

The Questions

Q1: Report on the company’s current ownership, previous ownership, the current share price, and movements in the share price over the past ten (10) years.

Q2: What is the core business of the company. Should the company continue with this or should it diversify?

Q3: Market forces. Facing market pressures, what will be the future for the business ten (10) years from now?

Q4: What are the “elephants” facing the company?

Word Count

2,500 words

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