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BMO6511 Strategic Management and Business Policy

Instructions

• There are  four (4) questions to be answered about the company.
• Attempt to utilise management theories beyond the PESTEL. SWOT and Five Forces analyses from the Worksheet assignment 1.  ie   Balanced Scorecard, CSR, Value Chain, Supply(value) Chain, BCG Matrix,  etc.
• The report must be presented in a business report format with an Executive Summary, Table of Contents, Introduction, the four questions, Conclusion and Reference list.
• All sources must be correctly cited and referenced using the Harvard format.

The Companies

1. Gloria Jean’s  – Australia
2. Genesis (cars) - Global
3. Malaysian Airlines - Global
4. Austal Ships
5. Myer – Australia
6. Aldi – Australia
7. BHP – Australia
8. Bunning’s Home Improvement – Britain:
9. Metcash - Australia
10. Audi (cars)  – Global
11. Jollibee Foods Corporation
12. Lenovo Group Limited
13. Tata Group
14. Adani Australia
15. Adani Group (India)
16. Alibaba Group Holding Limited
17. Air China

The Questions

Q1: Report on the company’s current ownership, previous ownership, the current share price, and movements in the share price over the past ten (10) years.

Q2: What is the core business of the company. Should the company continue with this or should it diversify?

Q3: Market forces. Facing market pressures, what will be the future for the business ten (10) years from now?

Q4: What are the “elephants” facing the company?

Word Count

2,500 words

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