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BMO6511 Strategic Management and Business Policy
- There are four (4) questions to be answered about the company.
- Attempt to utilise management theories beyond the PESTEL. SWOT and Five Forces analyses from the Worksheet assignment 1. ie Balanced Scorecard, CSR, Value Chain, Supply(value) Chain, BCG Matrix, etc.
- The report must be presented in a business report format with an Executive Summary, Table of Contents, Introduction, the four questions, Conclusion and Reference list.
- All sources must be correctly cited and referenced using the Harvard format.
- Gloria Jean’s – Australia
- Genesis (cars) - Global
- Malaysian Airlines - Global
- Austal Ships
- Myer – Australia
- Aldi – Australia
- BHP – Australia
- Bunning’s Home Improvement – Britain:
- Metcash - Australia
- Audi (cars) – Global
- Jollibee Foods Corporation
- Lenovo Group Limited
- Tata Group
- Adani Australia
- Adani Group (India)
- Alibaba Group Holding Limited
- Air China
Q1: Report on the company’s current ownership, previous ownership, the current share price, and movements in the share price over the past ten (10) years.
Q2: What is the core business of the company. Should the company continue with this or should it diversify?
Q3: Market forces. Facing market pressures, what will be the future for the business ten (10) years from now?
Q4: What are the “elephants” facing the company?
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