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BSBMKG607 Market Research Federation University AU

Each Answer 50-60 words

Q1. What are four areas that relate to market research that could be included in workplace policies and procedures?

Q2. What is a market research project plan?

Q3. What resources could a project require?

Q4. What are the benefits of using external marketing consultants?

Q5. What would specifications for an external consultant include?

Q6. Why external consultants are required in market research plan?

Q7. How do you identify, evaluate and select potential consultants

Q8. How do you monitor the work plan in a project is being followed?

Q9. How can you manage the work of external consultants?

Q10. What does evaluation of a project cover?

Q11. What are two areas you might compare with the findings to assess relevance of the findings?

Q12. Name the process that reviews the performance of the project?

Q13. What methods can you use to measure stakeholder satisfaction with the project?

Q14. What is the benefit of preparing a report on the whole process?

Q15. Why would you review policies and procedures after a project is completed?

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