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Business Modelling and Feasibility
This assessment focusses on design of business model, product scope and initial estimates of demand in a selected beachhead market, requiring students to complete the first 14 steps of the Disciplined Entrepreneurship Process (workbook driven but customised in class to fit the context of the focal case) and to summarise this within a report of 3000 words.
Significant secondary data sources and references are required to build this report. The report forms the backbone of a pitch presentation to class (assessment 2) which is also reviewed by an invited stratup consultant from Curtin Intellectual Property Commercialisation, with deep knowledge of the focal case.